Luscious: Redefining Cat Cookies Packaging

Introducing a delightful and sustainable packaging solution for feline treats

With the aim of infusing cat cookies with special sentiments, Luscious stands out from other packaging designs in its commitment to reducing waste. The simplified plastic packaging not only ensures the freshness of the treats but also minimizes environmental impact.

What sets Luscious apart is its endearing illustration style that resonates with consumers. The adorable visuals capture the love cats have for their favorite snacks, creating a strong emotional connection. The illustrations depict a charming cat holding a chick and a tunny, showcasing the variety of flavors available and evoking a sense of delight.

Through careful research and analysis, the designers identified a preference among consumers for Luscious' playful and illustrative packaging compared to competitors' more direct image expressions. Additionally, the original packaging of Luscious, which consisted of a box and an unsealed plastic bag, posed challenges in terms of both functionality and sustainability.

By utilizing a sealed plastic bag, Luscious ensures the cookies are securely stored, eliminating the need for additional packaging. This streamlined approach not only enhances convenience but also reduces waste, aligning with the brand's commitment to sustainability.

The Luscious cat cookie packaging measures 15cm in height and 9cm in width, providing ample space for the treats while remaining compact and easy to handle.

A testament to its innovative design, Luscious was awarded the Iron A' Design Award in 2018. This prestigious accolade recognizes the brand's dedication to creating well-designed, practical, and sustainable packaging that meets professional and industrial requirements. Luscious' commitment to integrating industry best practices and competent technical characteristics contributes to a better world for both cats and their owners.

With Luscious, cat owners can indulge their pets with delicious treats while also making a positive impact on the environment. This delightful and sustainable packaging design is a testament to the designers' creativity and their understanding of the unique bond between cats and their owners.